The world is changing. It’s getting older, rapidly. By 2030, one in six of us will be 60 or above. In countries like Japan and Italy, that figure becomes one in three.

A campaign that champion a fuller, more authentic portrayal of what life really looks like after 60, from America to Zimbabwe.

Imagine how different society will look and feel with a third of us being older. A huge change is coming.

And older people are changing too.  

They’re living longer, healthier lives.  

They have raised children, grandchildren, villages and voices. And they’re not done yet. 

The trouble is, our stereotypes and our systems have yet to catch up with this new older generation.  

But if more people realised that we’re #OlderNotOver, we would have a far better chance of creating a world that works for all ages. 

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